Dear New York Times:
I?d like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.
Imagine how such a letter would be greeted in the New York Times newsroom. The recipient would likely laugh out loud and might even post it on the bulletin board so other reporters could walk by and enjoy a good chuckle.
The letter wrongly assumed that the New York Times would accept ?pay for play,? or would run a news story as long as a payment accompanied the request. It?s preposterous, of course, and U.S. news organizations just don?t work that way.
Or do they?
I recently booked a client on a Washington area radio talk show. After booking the client, I spent some additional time exploring the show?s website. Here?s what it said:
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